[解析]
(1)B.细节理解题。根据第四段中There is always much creativity in Haagen﹣Dazs advertising,so it is remembered by the public.(哈根达斯的广告总是很有创意,所以才被大众记住。)可知,哈根达斯只是不做电视广告,而不是所有广告都不做,B选项断章取义,故选B。
(2)B.词义猜测题。根据第三段中Compared to other ice cream brands,Haagen﹣Dazs consumers are tightly grouped.It is understood that Haagen﹣Dazs seldom does television advertising.The majority of ads have the highly visual impact of the print ads.(与其他冰淇淋品牌相比,哈根达斯的消费者是一个紧密的群体。据了解,哈根达斯很少做电视广告。大多数广告具有平面广告的高度视觉冲击力)根据 What's more,as long as the consumers spending 500 yuan to fill in a small form can become their members,these members will be regularly sent advertisements by direct mail.(更重要的是,只要消费者花费500元,填写一个小表格,就可以成为他们的会员,这些会员将通过直接邮寄定期发送广告。)可知,哈根达斯的很多广告锁定了那些富有的消费者。)可知,划线词应该是"富有的消费者"的意思,故选B。
(3)B.细节理解题。根据第四段中There is always much creativity in Haagen﹣Dazs advertising,so it is remembered by the public. (哈根达斯的广告总是很有创意,所以才被大众记住。)可知,哈根达斯用富有创意的广告来吸引顾客,故选B。
(4)C.主旨大意题。根据第一段中However,it used a special marketing strategy and quickly became a top ice cream brand in the market.(然而,它采用了一种特殊的营销策略,并迅速成为市场上的顶级冰淇淋品牌。)可知,本文主要讲述介绍了哈根达斯成功的关键,故选C。